In today’s world, business competition is getting stiffer day by day. Consumers have many options to switch from one product or service to another. Therefore, reaching customers through marketing strategies is very important. Organizing marketing events requires efficient financial planning to meet particular objectives. However, it can be achieved with budgeting. The finance department prepares a budget and estimates the expected revenue to cover the event costs with the help of the marketing team and other concerned stakeholders.
Moreover, with the help of budgeting, you can profoundly execute the financial plan within the existing resources. Therefore, to assist the event organizers and financial experts, our professionals have crafted a marketing event budget template in an MS Excel spreadsheet. It is a user-friendly and free Google Sheets template. Using this pre-designed tool will prevent you from going back against the wall. So, stick around here for a while to learn the ropes about the template structure and how it can be used to create a compact marketing event budget in a short time.
Marketing Event Budget Breakdown
Here, we are going to expose the essence of this template by breaking down every component in detail. It will help you stay financially organized and keep the marketing event budget on the right track.
Style Components
To give the viewers comprehensive details about this marketing expense tracker, we are going to emphasize its style components. In the main theme of this event expense sheet, we have incorporated the merge of lavender mist and dark gray colors. Furthermore, this editable budget planner displays the fusion of the two font styles in the pre-defined text, such as Calibri and Bebas Neue Bold.
Top Section
The top area of this marketing event financial plan has a pre-designed title, website image, and blank cells to add event details. You can write the worksheet topic in the editable title text box using Bebas Neue Bold font. Afterward, this sheet highlights the blank cells where you mention the marketing event date, title, location, and total budget.
Marketing Event Budget Template
File Format: MS Excel (XLSX)
File Size: 31.5 KB
Middle Section
However, in the middle section of this event planner worksheet, you will find two tables and a chart section. Starting from the expense table, you can organize marketing events with expected costs in different categories. Like catering expenses, venue, decoration, furniture, food, promotional activities, entertainment, etc. Moreover, in the first column of the expense table, you can briefly explain the expense types with a budget and actual amount in the second and third columns, respectively. To save time and give a better idea of how to track your expenses, we have used the built-in formula that will calculate the difference between estimated and actual expense values in the variance column. Similarly, the spreadsheet will calculate the sum in the last row of the table.
Next to this, you can utilize the budget goals section using checkboxes. Here you can set goals like saving one thousand dollars or cutting a specific expense, etc. Besides this section, the template showcases the expense chart. With this chart, users can visually examine the whole budget and actual cost to make adjustments to the budget.
Bottom Section
After navigating the above two sections, we will now explain the summary section, which is the last part of this event budget cost estimator. Here you will see a concise summary table to get the difference between the total budget and total expenses in an organized way. Most importantly, you don’t need to manually enter the data, as it will auto-update by adding the information in the above segments. Furthermore, you can visually examine the health of your budget with the assistance of a summary bar chart and make informed financial decisions.
Customization Qualities
Like many other useful budget templates on our website, this one also comes with unique customization features. You can tailor the budget layout and include personalized features with the help of the Google Doc Editor online. Moreover, you can also use this budget in an MS Excel sheet and make changes according to your event needs.
Download Option
Many websites pop up messages requesting payment to download their templates. However, our website offers the best and most useful budget templates for free. Thus, you can instantly download this marketing event budget template by hitting the download button below.
Samantha Lee is a seasoned professional in document design and workflow optimization with over a decade of experience in enhancing office productivity. Holding a degree in Business Administration from the University of Michigan, she has honed her expertise in streamlining processes through innovative document management solutions. Samantha has worked with a variety of corporations, helping them implement effective templates and automated processes that save time and reduce errors.
